DETERMINANT MARKET STUDY · CHINA, ON ONE PAGE

DETERMINANT China Market Map

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PART ONE

The brands themselves

Every brand we studied, plotted on price. Each dot is one brand, and its colour is one of the seven models set out below. Pick a question and the map answers it.

Which garment
Pick a question
Or set the axes yourself
by
Narrow it down
How to read this. Each dot is a brand. Further right means customers pay more for the selected garment. Higher up means more of whatever the vertical axis measures. Colour is the model it uses to hold its price, set out in Part Two below. Click any dot for that brand's full garment ladder, its sources and how much we trust each one.
The five price bands · who sells here, and how much money changes hands
PART TWO

Seven ways a brand holds its price