Computed live from the map's brand records each time this page loads. A door is READY when its exemplar brands carry the core cells (shirt take-home price, gross margin, scale, growth) plus the dive outputs (years to proof, APAC survival, core competency). Fill data in the map's table view, republish, and this board updates.
226 of 234 price cells are now real (hand-collected by Alfred, 19-20 July) plus fourteen filing gross margins. Three facts organize the field. Ticket prices in the old-school tier are fiction: Youngor holds 44% of ticket, SeptWolves 37%, Navigare's tee 11%. The fiction is confined below 350: every brand whose real shirt price sits above 350 holds 70-100% of ticket, and most hold 85-100. The market splits cleanly at one price line: below it, tickets are stage props; above it, price integrity is universal. And the old-school nationals' real prices collapse onto DETERMINANT's: JoeOne 282, SeptWolves 224, Youngor 344 against DET's 318.
| Band (real take-home, RMB) | Who lives here | What it proves |
|---|---|---|
| Volume floor · 0-180 | HLA 62-168, LILANZ 139-169, SeptWolves polo 156, MUJI 178 | Deep-discount reality; mostly sold off fiction tickets |
| Collapsed tier · 180-350 | Old-school real prices, factory-directs (衬衫老罗 229, 霞湖世家 238), DETERMINANT 198-318 | Where money actually changes hands; tickets pretend 400-1280 |
| White space · 350-620 | KKRS 388, DUTTMOKN 466, Zara 499, GFOR 594, Nice Rice 598 (all real); Gremade 679 sits just above the edge | Thinly held, all holding 85-100%. Four of the six residents are 打版 factories. The elevation crossing; nobody discounts to serve it |
| Premium hold · 620-900 | 比音勒芬 646-769, Kolon 711, Lululemon 750, Descente 790, 欧定 790 | Every resident holds 87-100% of ticket; price integrity is the entry fee |
| Aspirational · 900+ | Suit Supply 941, Kolon 952, Lululemon 1180, PYE 1242, Hugo Boss 1250, Arc'teryx 1600, Theory 1650, Ralph Lauren 1790, Descente 2190, ICICLE 2846 | Near-universal full price; Brooks Brothers (903 at 70% hold) the lone discounter above 350 |
A seventh mechanism, added 21 July. The 打版 factories were first loaded under product authority, alongside 比音勒芬. The prices show they are not running that model: their design credibility is rented rather than built, and their cost base is a factory rather than a margin. They now carry their own mechanism on the map, "rented design / factory cost", which makes door D5 the only door running on two distinct mechanisms. It also corrects the D2 lane, whose price span had been reading 388-2846 when the true focused-premium range is 769-2846. As of 21 July the segment carries its own door, D6, because it points up-market into the white space while D5 factory-direct prices at or below the current tier. Every mechanism is now exactly one door, with one deliberate exception: brand world and media is real in the market and not available at DETERMINANT margin, so it stays a mechanism without a door.
Band edges locked 20 July on the two empty gaps in the real-price data (344-444 and 600-640). Rationale recorded in the map schema; edges move only if new real prices fill a gap.
Same axes, two dots, and the internal numbers now measure the distance. China: content-and-e-commerce brand, GM 66.9%, brand contribution +12.4% before group costs, June near breakeven, average selling price +7%. APAC: physical retail brand, HIGHER margin (72.6% blended, HK offline 74.3, SG 76.0) but negative everywhere: HK contribution -9.6%, SG -39%, VN -20%. The higher-margin business loses money; the lower-margin business is healing. Add intentional international tiering (HK shirt 398 HKD vs SG 100 SGD) and "one brand, one model, one message" is a re-unification project with a cost line, not a statement of fact.
Auto-filled cells pull from the map's dive records as they land (years to proof, APAC survival, core competency). Grey italic = to fill by the dive research. The verdict row is judgment and stays human.
| Door | GM% the model needs | Cost, in its own currency | Years to proof | APAC survival | Can DETERMINANT run it |
|---|