DETERMINANT MARKET STUDY · THE DELIVERABLE · CONFIDENTIAL · TEMPLATE STAGE

Where DETERMINANT plays next: five doors, priced and screened

The decision document for the August business plan workshop. Every dashed box is research to land; every chip tracks what the map's data already supports. The interactive map is the evidence appendix.
TEMPLATE CREATED 17 JULY 2026 · FILLS THROUGH LATE JULY · MEMO TO DEE BY 31 JULY
00

Data readiness: what the doors can already prove, and what is still missing

Computed live from the map's brand records each time this page loads. A door is READY when its exemplar brands carry the core cells (shirt take-home price, gross margin, scale, growth) plus the dive outputs (years to proof, APAC survival, core competency). Fill data in the map's table view, republish, and this board updates.

DOOR
STATE
MISSING EVIDENCE
TO FILL · DETERMINANT INTERNAL DATA (WILKIE + GMS, REQUESTED 17 JUL)
Sales by region and channel, current marketing spend as % of revenue, price architecture, CRM repurchase rate. Grounds DETERMINANT's own dot and the cost side of every door. Without it, door costs fall back to benchmark ranges instead of DETERMINANT-specific deltas.
01

Executive verdict

TO FILL · AFTER DOORS ARE PRICED AND SCREENED · GATED ON THE 21 JULY SESSION WITH DEE
One paragraph: which door DETERMINANT should walk through, at what tier in each market, what it costs in that door's own currency, and the first three consequences for the 3-year plan (marketing envelope, channel mix, geographic focus). If no door clears the screen, the verdict states the alternative finding: the binding problem is execution and underpricing, not position.
02

The field: at each price, who holds margin, and by what mechanism

SNAPSHOT SLOT · MAP PRESET 1 (THE MARGIN FIELD) · SHIRT TAKE-HOME x GROSS MARGIN, COLORED BY MECHANISM
The one-look version of the market: DETERMINANT's dot at 62.9% gross margin, the 70% healthy bar, and which price-holding mechanisms clear it. Capture once shirt take-home prices and listed-comp margins land.
SNAPSHOT SLOT · PRICE-RANGE ANALYSIS · SPACE AND MARKET SIZE PER BAND (DEE, 8 JUL)
Brands per band + market size per band (M8 carve, Euromonitor/Statista refresh). Band edges rebased to where real prices cluster.
08

One brand, two businesses: DETERMINANT China vs DETERMINANT APAC

Same axes, two dots. China is becoming a content-and-e-commerce brand (4 showrooms, Douyin-led); APAC is a physical retail brand (10 HK stores, franchise endgame). If the dots sit far apart, "one brand, one model, one message" is a re-unification project with a cost line in the 3-year plan, not a statement of fact.

SNAPSHOT SLOT · DET CN vs DET APAC ON IDENTICAL AXES
Needs the internal data split by region. The chosen door then answers: which of the two businesses is the model, and what happens to the other one.
09

The screen: five doors, five numbers each

Auto-filled cells pull from the map's dive records as they land (years to proof, APAC survival, core competency). Grey italic = to fill by the dive research. The verdict row is judgment and stays human.

DoorGM% the model needsCost, in its own currencyYears to proofAPAC survivalCan DETERMINANT run it
10

Recommendation and consequences

TO FILL · THE M12 SCENARIOS · WITH WILKIE, POST-SCREEN
Two to three positioning scenarios on the surviving doors, each with channel math: marketing-spend envelope, channel mix, store count, geographic focus (GBA vs broader China, and the ambassador economics). This is what the workshop debates.
TO FILL · THE MUSE HANDOFF
One paragraph: which brand characters the chosen door permits. Constraint set for the Q2 muse exercise; the character itself is not chosen here.