Where the market split, where we actually sit, the seven ways a price gets held, and what a position in the open band costs. Nine brand studies in the appendix.
READ THIS FIRST · UPDATED AFTER THE 3 AUGUST WORKSHOPTwenty-five pages, one section per page, for reading offline or on a phone. The web version above is the one that stays current.
DOWNLOAD · 4.5 MBEvery China brand we studied on one field: what customers really pay, what each keeps as margin, and how each holds its price. Switch garment, pick a question, click any brand for its full record and sources.
204 PRICE OBSERVATIONS, EACH DATED AND RATEDA different question from China: the same shirt priced across six markets for the same brands, to separate what the market does to a price from what a licensee does to it. Where we sit against G2000 and Zara, and why one price across APAC is achievable.
NEW · BUILT ON 43 HAND-COLLECTED PRICESA different question from the China map. One basic white shirt priced across Hong Kong, Singapore, Japan, Korea, Taiwan and Australia for the same brands, to separate what the market does to a price from what a licensee does to it. The plan commits to holding price and to selling through distributors; this tests whether both can be true.
THE LIVE GRID BEHIND THE APAC READ